![]() You can either port your existing phone number or buy a new one for the purpose. ![]() You need to associate a phone number with your WhatsApp API account. ![]() You can update a cover photo, description of the business, address from where you operate, and your website, among other details, in your Business Profile. There are two main components of WhatsApp API for Business: a business profile and a phone number.Īs the name suggests, a Business Profile provides your customers more information about your company and its activities. However, some BSPs may charge their markup even on top of the free 1,000 sessions, so bear that in mind when you compare plans or negotiate with providers. It’s important to note how the Business API pricing works: the first 1,000 sessions are free each month, so you can have a sizable number of conversations before paying anything, since the API is also free to access. You can get started on your WhatsApp marketing campaigns by signing up with a WhatsApp Business Solution Provider (BSP). You can check out updates to WhatsApp’s conversation-based pricing here. Also, there are different rate cards for different regions of the world. Pricing also varies according to the three message categories of authentication, utility, and marketing. If a new conversation is started with a user, that will be counted-and charged-separately as a new session. You need to pay for each session-regardless of how many messages are exchanged between your business and the user during the period. The pricing is based on ‘sessions’: all messages exchanged with a user over a 24-hour period comprise a session. WhatsApp charges medium and large businesses for using its API as a scalable marketing tool. Security: One of the most critical aspects of business communication today is security, and the WhatsApp Business API provides end-to-end encryption for customer data. Integration: The API allows businesses to integrate WhatsApp messaging into their existing systems, such as CRM or e-commerce platforms, which can improve efficiency and reduce the need for manual data entry.Ħ. Personalization: The WhatsApp Business API allows businesses to personalize their interactions with customers by using customer data from their CRM or e-commerce platform.ĥ. By using the WhatsApp Business API, businesses can communicate with customers in a way that feels natural and convenient.ģ. Automation: The API allows businesses to automate customer interactions, such as sending notifications and responding to customer queries, saving businesses time and resources.Ĥ. Convenience: WhatsApp is a platform that customers are already familiar with and likely use regularly. Reach: With over 2 billion monthly active users, WhatsApp is one of the most widely used messaging platforms in the world. Using WhatsApp Business API, businesses can reach a large number of customers on their preferred messaging app - WhatsApp.Ģ. The API offers everything you’ll need to grow your business on WhatsApp, including chatbots and multi-agent support.ġ. When you use WhatsApp API for Business, however, your agents can engage with customers in real-time, with context, and a unified view via Customer Messaging Software. ![]() ![]() It supports only one agent per WhatsApp number and doesn’t support chatbots. With the WhatsApp Business app you get only the basic functionalities like automatically greeting a user, away messages, and the ability to create a product catalog. In contrast, the target segment for WhatsApp Business API is primarily medium and large businesses and it provides a more extensive set of capabilities to businesses for communicating with their customers. They can use the app to highlight their products and communicate with their customers during the purchase process, allowing them to respond instantly to messages. It is available as a free download from the Google Play Store (for Android) as well as Apple’s App Store (for iOS). WhatsApp Business App is an easy-to-use app built with the small business owners in mind. How is WhatsApp Business API different from WhatsApp Business App? ![]()
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